The Entrepreneurs Internet Business Training Program Protégé Program Exercise Modules Here you can see an outline of the four modules within the Protégé Program. Each Module has a full introduction and learning resource, then an exercise you can download. When completed, you submit each one to your Personal Mentor, and once you have both agreed that the time is right, you move on to the next module. Module 1 - Finding a Niche Market The first module is about finding a Niche market. This is the most important – the foundation for your entire business. It teaches you the importance of focusing on a Niche Market, how to build one and how to flourish in one. By the end of the lesson, you will have learnt how to find your own unique Niche Market, and you can apply this to the exercises to start laying the foundations of your business. The main components of this lesson are: What is a Niche Market? Why is it important to build a Niche Market for yourself? The Power of a Niche! Focus and Multiply your Clientele! Lower Costs Build a Strong Brand Position Be Perceived as an Expert! You Don't Even Have to Sell! Earn More for Less Work! Conquer One Niche Market and You'll Soon Conquer the Next! What are the Types of Niche Markets? What are the Factors needed to succeed in a Niche Market? Exercises Module 2 - Researching the Needs and Problems of your Niche Market When you have completed Module 1 you will know how to identify a Niche Market. Now you will learn how to understand their mindset and the real problems they face. This module will teach you how then follow through with exercises to produce results you can use to develop your business. What is a Need or Problem? What are the Different Levels of a Problem? How do you distinguish Between a ‘Need' and a ‘Want'? Research the ‘Needs' or ‘Problems' of Your Market? Getting into the Mind of your prospect! Using Surveys To Find Out What Your Prospects Want! Evaluating the Data Collected Creating a Core Benefit Statement Exercises Module 3 - Developing a Solution that Solves your Market's Compelling Problems In our last module, you learned how to understand your market's compelling problems and needs and create a Core Benefit Statement. Now that you understand the primary concerns of your market, it is time to develop a complete solution that will be seen by your prospective clients as the best solution for their most pressing problems, needs and opportunities. The stages involved are: Creating your Sub Core Benefit List Creating your Sub Core Benefit Developing the Package Pricing your Package Naming Your Package Exercises Module 4 - Creating your Unique Marketing Message In module 3 you learned how to create the ideal solution package. Now that you've put together your package, the next step is learning how to market your solution. An essential requirement is to powerfully and persuasively convey to your prospect that you have the ideal product for them. That's what this module focuses on.  You also learn to create other benefits for your product other than the Core and Sub-core benefits. This Module includes: How to Convert Features into Saleable Benefits using the “So What” Technique The “So What” Technique Develop a Strong Competitive Edge Preparing the Base For Your Edge! Six Major Ways to Arrive at Your Edge! The Four Essential Factors Create a Powerful Marketing Message Relating To Your Niche Market's Problems Focus Strongly on Your Solution To The Problem How To Make Sure Your Unique Edge Puts You Ahead of The Competition Give Them Proof! Blend All the Four Vital Parts! By the time you have worked through all four modules, you will have progressed your internet business development to the point where you will have a complete plan of what you want to achieve, how you are going to do it, what style of website you want, probably have most of the core content for your pages, and be ready to get your business up and running. You will also know how to attract your chosen target market, and start promoting your website. Got any questions? Have a look at our Program Questions and Answers Back